EOL, established in Denizli, Turkey's major textile manufacturing hub, launched in 2021 as an e-commerce spin-off from a large fabric factory serving companies like Inditex (Zara). Collaborating from inception, we jointly defined all strategic decisions and provided comprehensive services, including corporate identity design, social media content, and photo/video production. The unique logo we designed served as the sole recurring pattern across the brand’s garments. After four years, EOL suspended its retail operations due to commercial concerns and reverted to a factory-direct sales model.