Mekik Motors is the first and local manufacturer of rooftop tents in Turkey with its own production facility. Exporting to 21 different countries with three distinct models, the company has almost single-handedly succeeded in developing the rooftop tent culture in Turkey, thereby also fostering its competitors. Having the opportunity to connect with them in their second year, we were able to collaborate on all aspects of digital marketing to convey the brand's mission and ethos. The most comprehensive effort on our part involved establishing a dedicated YouTube channel for them and undertaking content creation, as well as preparing printed and videographic animated content for their product instruction manuals. Alongside these long-term projects, we also had the opportunity to create dozens of social media advertising contents.