GastroPay is one of the pioneering applications in payment systems in Turkey. When we began working with them, they were completing their sixth year in the sector and had a well-established framework. However, they expressed a desire to appeal to and expand into a much newer audience, necessitating the creation of a suitable new brand identity and language. Consequently, we collaborated with them on a comprehensive rebranding effort across all digital and printed materials, excluding their main website. After updating all aspects of their visual identity, we also undertook innovative projects with them concerning social media content creation.