The company chose Montenegro for international expansion and sought a fast market entry campaign, recognizing us as the ideal agency. Our challenge was integrating the brand identity while adapting to the Balkans' unique meat consumption habits and taste profiles, which differ significantly from Türkiye (often due to religious and cultural factors). Our strategy focused on campaign creatives that highlighted the message: "A flavor suitable for every home." The campaigns were highly successful, resulting in the opening of three new dealerships within one year.